How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 23.06.2025 17:48
Processes
Product
Price
Jessica Alba Reunites With Ex-Husband Cash Warren at Daughter Haven’s Graduation - instyle.com
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Place
Perception
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Good marketing is doing this well.
People
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
The Apple AirPods Pro and AirPods 4 Drop to the Lowest Prices of the Year for Father's Day - IGN